I just finished doing a video interview with some nice gents from Australia. One of the topics they asked me about was Music Marketing for Indie Musicians. I realized while I was answering the questions that so many of the music marketing techniques I was recommending are common sense things we often overlook unless reminded. Your instinct - or should I say reflex  - is often to market music in a way that feels like it would appeal to you. But you aren't the potential buyer, and may not be objective when judging the effectiveness. So the first step is...

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