A list of music supervisors might look like the Holy Grail to the uninitiated. But having a music supervisor directory is only part of the puzzle when trying to pitch your music for film and TV. Knowing what the people on that list are currently working on, and what kind of music they’re looking for at the moment is the true key to success.. Music supervisors aren’t just looking for good music, they’re looking for great music that fills a need. And more often than not, what they need is music that supports the central emotion of the scene. They...
How to Market and Sell Music Like the Record Labels
Sunday, January 16th, 2011
Learning how to sell your music and create music marketing plans and strategies is not nearly as daunting as it might seem to many musicians. In this article, I’ll not only give you a simple music marketing plan and strategy, I’m also going to give you some free marketing tips and ideas you can start using today! Marketing music—as it’s done by record labels—is typically too expensive for Independent artists. While major labels will often try regional marketing, and if it works, deploy the same techniques nationally, Indie artists don’t have the budgets to go national, and often rely on...
How Do I Get My Music Heard?
Monday, December 20th, 2010
"How do I get my music heard?" asked the caller. If I had a nickel for every time a songwriter, artist, band or composer has asked me that question, I could retire! Truthfully, it's not a great question because it's so ambiguous. The people who ask the question would get a much better answer if they asked a more specific question. Here are some examples: "How do I get my music heard by an A&R person at a record label? "How do I get my music heard by a publisher?" "How do I get my music heard by a Film...
Is TAXI Worth It?
Wednesday, November 24th, 2010
"Is TAXI Worth it? Is TAXI REAL or is it a Scam?" I saw that question posted on a forum about an hour ago. I'm not sure why people are still asking that question after nearly 19 years in business and thousands of success stories on the Internet. I know that some of our less than scrupulous competitors create fake posts to make themselves look better. I know that we have some sour grapes folks out there who make it their business to denigrate TAXI as a form of retribution because their music didn't make the grade. What I don't...
Music Marketing for Indie Musicians
Monday, June 28th, 2010
I just finished doing a video interview with some nice gents from Australia. One of the topics they asked me about was Music Marketing for Indie Musicians. I realized while I was answering the questions that so many of the music marketing techniques I was recommending are common sense things we often overlook unless reminded. Your instinct - or should I say reflex - is often to market music in a way that feels like it would appeal to you. But you aren't the potential buyer, and may not be objective when judging the effectiveness. So the first step is...
“What Are Film & TV Music Supervisors Looking For?”
Sunday, May 9th, 2010
"What Are Film & TV Music Supervisors Looking For?" Songwriters, artists and especially composers ask me that question all the time. I'm going to give you the answer in a minute. Be forewarned, you might not take me seriously because it's so incredibly easy! Remember when your parents told you not to watch too much TV because it kills brain cells? Well, that might be true for the average person, but maybe not for musicians who want to know what Film and TV Music Supervisors are looking for. It might even be, well... downright educational. There's no better way to...
Home Recording Tips & Techniques w/Rob Chiarelli
Tuesday, May 4th, 2010
How to Produce Better Recordings and Mixes in Your Home Studio TAXI TV live with Rob Chiarelli, Mixer, Producer, Engineer and Re-mixer who has made more than 70 Gold and Platinum Records with artists like Ray Charles, Madonna, LeAnn Rimes, Kelly Clarkson, Coolio, The Temptations, Diana Ross and many, many, MANY more! His Advanced Production class at the Road Rally is a huge hit every year. See Rob's THREE-page discography.
Film & TV Music Placements w TAXI Member Jeff Greenleaf
Wednesday, April 28th, 2010
Jeff Greenleaf shows up in the Success Stories section of our Forum quite often. Want to know how he's used TAXI to build his fast-growing success?
Writing Hit Songs with ASCAP VP Ralph Murphy
Wednesday, April 21st, 2010
How to improve your odds of writing a hit song. It's part art, with some science that can dramatically increase your odds of writing a chart busting hit. Ralph Murphy is a leading expert on this melding of art and science.
How to Present Yourself as a Music Business Professional
Tuesday, April 13th, 2010
TAXI founder Michael Laskow interviews Networking in the New Music Business author Dan Kimpel about presenting yourself as a professional in the music business.