It’s a new year, but I’m going to revisit a topic from last year… any year for that matter.

Can you record Broadcast Quality Music if you have a limited home studio? Yes, but it depends what you’re recording. If you’re trying to do big, lush Orchestral tracks, you’re going to need outstanding virtual instruments or samples and lots of tracks.

If however, you want to start out with some simple ideas that can and very well should get some Film and TV placements, you’ll be surprised by how little recording gear and instrumentation you can get by with.

Imagine a chase scene in a Dukes of Hazard type show. Can’t you just hear a Jew’s harp melody and a washboard percussion track? How hard would that be to record? Just about any microphone would work fine, but I’d recommend a Shure 57. Everybody has one, they’re pretty cheap and they handle a lot of level, which I’m sure you’ll get from that washboard!

Bang out a simple “Hillbilly” melody and rhythm, lay down two minutes and give it a buttoned ending, and bammo, you’re good to go! Make sure you’ve got nice, healthy levels while recording and get a good blend while mixing and you may have just created a contender for a Production Music Library and eventual placement in a TV show or movie.

Want to try another? How about a scene in biker flick? Imagine a hot, dusty scene outside of a biker bar in Noweheresville, Nevada. The head of the biker gang just came out the front door, only to notice his 1964 Harley had been knocked over and is on its side, spilling gas.

I’d go for a haunting slide guitar part combined with a distorted harmonica to add some tension.

Want to hear a great example of exactly this type of track? Here’s one done by TAXI member Jeff Greenleaf. It recently got a TV placement in MTV’s Nitro Circus. Here’s his forum post about the placement and a link to the track.

Harmonica on Nitro Circus

I just heard 2 of my harmonica/slide guitar songs on MTV’s Nitro Circus episode 9 (season finale)!
They played both songs in entirety, which was very cool.

I’ll attach the songs and if you want to watch the episode it’s in beginning of part 2 (from 5:27-6:14 and then 6:40-7:10).

Songs: http://www.reverbnation.com/tunepak/2163400

Video: http://www.mtv.com/videos/nitro-circus- … list.jhtml

Happy Holidayz!

And then there is this little beauty! TAXI member Bob Mete had a solo piano track (that he wrote thirty-five years ago!) licensed by a major fragrance company for an entire year on a worldwide basis. The licensing fee alone on this was $15,000. Go Bob!

Yes, the licensing fee was $15,000 for a solo piano piece! Can you record a solo piano piece and make it sound good in your home studio? Read Bob’s story here.

I hope I’ve inspired you to get off your tush and start listening to more TV to see how many simple tracks are used every day. They’ve got to come from somebody, and that somebody might as well be you!

Film and TV Music Licensing Opportunities For Independent Musicians

Running opportunities for Film and TV placements in our Music Industry Listings back in 1992 made me the laughing stock of the music business. It was unheard of for Indie artists and songwriters to get their songs placed in network TV shows or better yet, feature films put out by major Hollywood studios back then.

Nobody seemed to know much about Production Music Libraries (which are Film & TV music publishers) – what they did, how they worked, or what kind of music they needed to license to TV or Film productions. I knew because at one point in my career I managed the largest audio post-production studio on the planet, and we used tracks from the best Production Music Libraries every day.

We used them for background music on TV shows and commercials. We used library tracks under voiceovers for radio spots. We licensed music from Production Music Libraries for Industrial Videos… you know, those cheesy videos that widget manufacturers and big pharmaceutical companies put out.

The point is, it just wasn’t cool to license your music for anything but records. Indie musicians and major label artists all turned up their noses at the very thought of having their music in a TV show or movie.

Funny how all that’s changed! Now, even the Rolling Stones and the Beatles will license their music for film, TV and video game projects. Major labels are more than happy to license music from their acts for TV shows, simply to get some exposure.

And who do you think was one of the earliest pioneers of helping Indie artists, bands and composers license their music? Yes, TAXI, the company that everybody in the music business laughed at. Trust me, they are definitely not laughing any more.

As a matter of fact, hundreds of companies have tried to imitate what TAXI does, but they all lack one very critical element – human ears. TAXI filters the music companies ask us to find. We use industry experts under our roof to find the very best. While the music supervisors like using music from Independent artists and songwriters, they don’t want to search a database full of less than wonderful music.

It takes more than a website and a database full of mediocre music to get the job done well.

That’s exactly why I created TAXI, and that’s why we are still the world’s leading independent A&R company. People from the TV, Film and Music industries don’t have the time to filter. We do it for them. We give them what they ask for. We give them what they need. We give them top notch music from the very best Indie artists, songwriters and composers.

The irony in all of this was best demonstrated when I asked an A&R person from Interscope Records this question during our annual, members-only convention, the Road Rally, last year, “What do you think is the best thing the people in this audience can do to get on your radar? Where do they start getting your attention so you’ll sign them to a record deal?”

The answer he offered up? “The best thing you can do is try to get your music placed on a TV show or in a movie!”

Wow, seventeen years later and TAXI is finally cool. That A&R person was right of course. Getting your music placed in TV shows and Films is just as much about the exposure as it is about the money. And if you do it persistently, and for a period of years, you’ll be able to turn it into a full-time gig because the money can really add up over time.

More specifics about how to make money by placing your music in Films and TV shows in a future blog!

Giving Your Tracks the Right Title Can Get Your Music in More Films and TV Shows

You might think that writing great songs and instrumentals is the best way to license more of your music. You could be right, but here’s a really simple tip that I’ll bet you never thought of — give your songs and tracks better titles that make them easier to find.

Imagine that you’re a music supervisor searching for music to license for a Television Show or Movie. As you type in your database query, “uptempo, male, country, instrumental,” trying to find the perfect track for a rodeo scene, the database spits back 231 options with titles like, Country Instrumental, Male Country Instrumental, Country Kicker, Texas Hold ‘em, and so on…

If you had titled your track, Rodeo Rider or Rodeo Ruckus, the music supervisor’s eyes would be much more quickly drawn to your track than the others because the title is specific and conjures up a visual image. Remember, music supervisors may be music people, but they work in an industry of visually oriented people. Also noteworthy is that a good portion of the music selected for Films and TV Shows is actually temped in by video editors — most definitely PICTURE people.

Here’s a great exercise to help you learn how to choose better titles. Watch a TV show or movie and take notes about the types of scenes you see: a break up scene, a car chase, or a crime scene investigation. Next to each of them write down where they each took place: a beach breakup scene, a San Francisco car chase, and a crime scene investigation lab. Get the idea?

Your titles? Beach Break Up, San Fran Car Chase, CSI Lab.

Make it easy for picture people to SEE where they should be using your music and I can almost promise you that more of them will!

I recently had a member of TAXI’s forum ask what the difference was between a production music library and a music publisher. Great question! Here’s the answer I posted:

Production Music Libraries and Publishers are both publishers, and it’s my observation that the best music libraries get most of their best placements by doing hand to hand combat — meaning that they develop relationships and actively pitch. Another observation is that Film and TV music supervisors really don’t like to search databases for music. They’d rather email or call a human, have them cull a few tracks they think would work and pitch them, whether by email or in some cases, in person. The world’s biggest and best music libraries have sales forces all over the world.

A straight up music publisher like Warner Chappel or Universal Music Pub might have as many as 250,000 (or more) titles in their catalog (spanning decades) and a staff of creative people who act kind of like TAXI, in that they tell their writers which songs are best, give their writers some creative advice and hand-holding, sometimes in the form of pairing up co-writes, as well as pitching their songs to artists, and yes, even film and TV opportunities.

A couple of major differences are that publishers like Universal typically don’t sign single songs. Instead, they sign songwriters, give them an advance against future income, and the songwriters need to turn in a song or two per month (that meet the pub’s standards), depending on the number of co-writers they will be splitting the income with.

To get a staff songwriter deal, it typically takes having a song that’s already been cut to get the publishers interested. Once they know there’s an income stream, they’re much more interested. They often want a piece of the existing cut. Another way to get a pub deal is to get a record deal and be the songwriter in the band, or for yourself if you’re a solo artist. Once you’ve inked the record deal, a publisher will often offer you a pub deal because there is some probability that the record will generate mechanicals, and with tons of good fortune, performance income as well through airplay, etc.

A big difference with libraries is that they typically don’t give advances (unless you’re creating custom projects/CDs they commission you to create to order), and many of them offer non-exclusive contracts on single songs. I think it will be quite some time before the majors do non-exclusives, as they’re interested in building equity. Exclusive rights build equity, much like equity in stocks or real estate. Eventually, they cash in their chips and sell off the entire catalog for what is called a multiple, similar to selling a business for X times net profit.

Gotta stop now before I write a book. Hope this helps,
Michael