“How do I get my music heard?” asked the caller. If I had a nickel for every time a songwriter, artist, band or composer has asked me that question, I could retire! Truthfully, it’s not a great question because it’s so ambiguous. The people who ask the question would get a much better answer if they asked a more specific question.

Here are some examples:

• “How do I get my music heard by an A&R person at a record label?

• “How do I get my music heard by a publisher?”

• “How do I get my music heard by a Film or TV music supervisor?”

• “How do I get my music heard by somebody who books bands?”

• “How do I get my music heard by people who would be interested in buying it?”

Even those questions aren’t really specific enough. Don’t you want to know what kind of music they’re talking about? After all, a music supervisor working on a soap opera is probably not looking for Death Metal so much as singer/songwriter tracks, right? A little common sense goes a long way!

Marketing Your Music Starts with Common Sense

If you’re looking to market your music to the public, the question might be, “Where is a good place to market music from singer/songwriters?”

The more specific you are in your question, the more narrowly focused the answer is going to be.

Let’s take the example of a band that wants to get their music heard by an A&R person at a major record label. The question would be, “How do I get my music heard by an A&R person at a major record label?”

If you’re really on top of your game, you’d be even smarter to be more specific and ask, “How do I get my music heard by somebody who works in the Pop genre at a major record label?”

Getting Film and TV placements has become all the rage, yet most musicians don’t take the time to actually watch the shows and take notes as to what kind of music the shows generally use. The road map is staring them in the face!

Don’t submit Country songs to a show that primarily uses twenty-something hipster, Singer/Songwriter music. And the question that works as the corollary to this is, “How do I get my music to music supervisors who are looking for Singer/Songwriter tracks?”

The next time you’re ready to ask, “How do I get my music heard?” give it some thought and frame your question to be more specific. You’ll be much happier with the answers you get and much more successful in getting your music to the right people!

“What Are Film & TV Music Supervisors Looking For?” Songwriters, artists and especially composers ask me that question all the time. I’m going to give you the answer in a minute. Be forewarned, you might not take me seriously because it’s so incredibly easy!

Remember when your parents told you not to watch too much TV because it kills brain cells? Well, that might be true for the average person, but maybe not for musicians who want to know what Film and TV Music Supervisors are looking for. It might even be, well… downright educational.

There’s no better way to figure out what kind of music the supervisors need than to watch and hear what kind of music they actually use! I’ve been preaching this for years, but very few people seem to have listened. The success of those who have listened has been obvious.

The road maps are out there, and there are clearly different maps for different destinations. Reality TV tends to have its own sound, dramas have another, comedies another and so on. All you really have to do is turn up the volume a bit, listen past the dialog and take notes. Yes, I said take notes!

I know, I know… you thought you had finished school. Well, I promise you this education will be more fun than high school even was, and I guarantee there aren’t any bullies in the hallways waiting to stuff you in a locker.

Set aside just one hour per night to do your “homework.” Make sure you watch at least two of each type of show or movie and write your research down.

How many instrumental cues overall? Did any similarities pop out? Which genres? Instrumentation?

How many tracks were songs with lyrics? What subjects were the lyrics about? Which genres? Male or female vocals predominant?

What types of scenes did each play in? How long did each piece run?

Was the music in the clear or under dialog? Was it a background piece, did it appear to come from a source (like a jukebox in a bar scene), or was it featured performance (like a band playing in a bar) with no dialog over it?

Was the music current sounding or did it sound like it came from a particular time period like the 70s?

After doing this for a couple of weeks, you’ll have enough data build a spreadsheet and probably start to see some patterns forming. The trick is to find the patterns and types of music that best match your skill set. In other words, if you’re a little weak at writing lyrics, then maybe you’d be better off concentrating on instrumentals.

Common sense, right? Sometimes those things are easier to see when somebody else points them out. The next time you wonder what Film and TV Music Supervisors are looking for all you need to do is go watch some TV to figure it out.

You can also sign up to get FREE updates of TAXI’s Industry Listings so you can see exactly what TV and Film Music Supervisors are looking for every two weeks.

Good luck!

Record labels, music publishers, production music libraries and music supervisors haven’t traditionally accepted music submissions directly from songwriters, artists and composers. Unsolicited music was unfiltered, often a waste of their time, and rarely targeted to fit their needs.

TAXI changed all that starting in 1992. It was the first company of its kind – a true game-changer for independent musicians – TAXI has been the industry leader ever since.

I just got off the phone with a Film and TV composer from Dallas, Texas who inspired me to write this. He said, “I’ve been to your website and the websites of three other companies that look like they do the same thing and I don’t see any huge differences.” Maybe I’m not doing a great job of communicating exactly how TAXI is different and better than our competitors.

Immediately after finishing the phone call with the composer, I went to TAXI.com and confirmed that he was absolutely right! Our Website doesn’t do a great job of telling you why TAXI is better and different. Blogging about those differences seems like the quickest way to get the word out. Here goes!

• TAXI offers a Money-Back Guarantee.

None of the other companies have a guarantee at ALL!

• TAXI gives you TWO FREE tickets to a Best-In-Class convention for songwriters, artists and Film & TV composers.

None of the other companies do.

• TAXI guarantees that every song you submit will be heard by a TRUE industry professional specializing in the genre of music you submit.

None of the other companies do.

• TAXI gives you detailed feedback on your music from heavy-duty music industry professionals.

Other companies do not.

• TAXI only presents you with opportunities to submit your music to top shelf, pre-qualified companies.

Other companies do not. In fact, some of the other companies split your submission fees with the company or individual running the “listing.” That could encourage them to run a “listing” just to make money from their cut of the submission fees, whether or not they actually need the music.

• TAXI has multi-decade long relationships with executives from nearly every Major Record Label, Top Music Publishers, and hundreds of Film and TV Music Supervisors and publishers who specialize in Film and TV music.

None of the other companies can say that.

• TAXI has successfully helped thousands of songwriters, artists and composers get record deals, publishing deals and Film and TV music placements since 1992.

None of the other companies can say that.

• TAXI fosters transparency by providing its members and the general public with a public forum where they can post unedited comments. We’re not afraid of the truth!

None of our competitors have a public forum. Some had them, but took them down.

• TAXI is a member in good standing with the Better Business Bureau and we’ve enjoyed an Excellent rating during our entire tenure.

None of the other companies can say that.

But let’s talk about you and your situation. If you’ve got the time and the know-how, you can often submit music to the music industry yourself.

Ten Steps to Submit Your Music to Record Companies,

Publishers and Music Supervisors.

Step One:

• Identify the type of artist or songwriter you are; Rock, Pop, Country, Singer-Songwriter, Urban, etc.

Step Two:

• Research which companies typically sign artists or use songs in the genre you fall under.

Step Three:

• Identify the person (s) at the company who signs the type of artist you are or uses the genre of songs you write. Don’t waste your time pitching your material to people or companies who are not in your genre. They have no use for your music, and even if they love it, they’re not the right people for you if they don’t work with your genre.

Step Four:

• Find the phone number or email addresses for the people you’d like to pitch your music to. Organize a database or spreadsheet with all the contact info for the record labels, publishers and music supervisors by category. Systematically cold call or email them and request permission to submit music to them.

Step Five:

• When submitting your music to them, make sure to be brief and concise. They’ll be more likely to listen if you’re direct, to the point and give an accurate description of your style when you submit your music.

Step Six:

• Don’t just make one submission of your music and wait to hear back before you make more. Keep identifying new targets and systematically submit music every day of the week. The faster you submit your music, the more likely it is that you’ll make that one submission that gets somebody in the music industry excited.

Step Seven:

• If Country is your genre, don’t submit your music to New York or LA record labels or publishers. If you are a Film composer, chances are you’ll do best by submitting your tracks in LA and maybe New York. In other words, use common sense when making your music submissions. It will save you lots of money and get a better result.

Step Eight:

• Be very patient and accept reality! Most people will not give you permission to submit music to them. Most music industry executives are not sitting at their desk anxiously awaiting your submission. What is crucially important to you is just another person submitting music to them.

Step Nine:

• Don’t pester them once you’ve submitted your music. You’ll only make them hate you. If they love your music, they’ll contact you. If they don’t love the music you submitted, you will probably never hear from them. They’ve got better things to do than tell you why they didn’t love your music and what you can do to make it better. If you do get a chance to ask them why they didn’t like it and what you can do to improve, they’re likely to refer you to TAXI.

Step Ten:

• Write more songs and record more music. Getting a record, publishing or Film/TV placement isn’t typically a one shot effort. Most industry pros would tell you that it took them YEARS of doing exactly what I’ve spelled out in steps one through nine. Don’t give up to quickly. It’s almost always the person who hangs in the longest that gets the reward!

Giving Your Tracks the Right Title Can Get Your Music in More Films and TV Shows

You might think that writing great songs and instrumentals is the best way to license more of your music. You could be right, but here’s a really simple tip that I’ll bet you never thought of — give your songs and tracks better titles that make them easier to find.

Imagine that you’re a music supervisor searching for music to license for a Television Show or Movie. As you type in your database query, “uptempo, male, country, instrumental,” trying to find the perfect track for a rodeo scene, the database spits back 231 options with titles like, Country Instrumental, Male Country Instrumental, Country Kicker, Texas Hold ‘em, and so on…

If you had titled your track, Rodeo Rider or Rodeo Ruckus, the music supervisor’s eyes would be much more quickly drawn to your track than the others because the title is specific and conjures up a visual image. Remember, music supervisors may be music people, but they work in an industry of visually oriented people. Also noteworthy is that a good portion of the music selected for Films and TV Shows is actually temped in by video editors — most definitely PICTURE people.

Here’s a great exercise to help you learn how to choose better titles. Watch a TV show or movie and take notes about the types of scenes you see: a break up scene, a car chase, or a crime scene investigation. Next to each of them write down where they each took place: a beach breakup scene, a San Francisco car chase, and a crime scene investigation lab. Get the idea?

Your titles? Beach Break Up, San Fran Car Chase, CSI Lab.

Make it easy for picture people to SEE where they should be using your music and I can almost promise you that more of them will!