Music industry contacts are most useful if you know how to use them correctly. Sadly, many musicians don’t take the time to learn what to do if they make a new contact in the music business. Hard to come by, easy to blow the relationship!

There are hundreds, maybe thousands of website that give out free listings of music industry contacts, along with contact information for the A&R people at record companies, music publishers, and film & TV music supervisors. While it’s great that you can get your hands on that information, there are some critical things to think about before using that information.

First and foremost, unless the list of labels, publishers, and supervisors is updated monthly, chances are that much of the information is old, and therefore useless. Check to make sure the list you want to use is fresh and updated often.

How to Use Music Industry Contacts the Right Way!

The first thing to consider is what you want to do with your music. Most musicians will answer, “I just want to get my music heard.” That’s great, but heard by whom, and for what purpose.

Do you want a record deal? More specifically, do you want to get singed by an Indie Record Label or Major Label? Independent labels are known for having smaller artist rosters, and giving more attention to each artist. They also have much smaller marketing budgets for their artists, and often have to rely on grassroots marketing techniques, and the landscape is unbelievably crowded with songwriters, bands, and artists who are all clamoring for attention from the same music buyers.

Major record labels have more money for marketing and promotion. They also have larger staffs of radio promotion people, field sales reps, and product managers. The downside is that the major labels are well known for dropping artists if their record doesn’t get significant radio airplay in the first few weeks.

You should also look at what genre of music the labels you’re reaching out to are best at marketing. Don’t send your Country demo to a Hip Hop A&R person. Do your homework and find out which A&R people at which labels are the right people to submit your music to.

Film and TV Music Supervisors Are the New “Rock Stars”

Many musicians have given up on the idea of getting a record deal altogether. Instead, they’ve turned their attention to the film and TV music market because it appears to be an easier route to make money with your music. Because there has been a huge increase in the number of people who wan to license their music to TV shows, films, and movie trailers, music supervisors have become the hot ticket.

And while you can get free lists of music supervisors, the same rules apply when submitting your music to them. You need to know who they are, what shows or films they need music for, and what kind of music they need. Do your homework before you reach out to them!

One Chance to Submit Your Music

You may only get one chance to contact a music supervisor, so don’t waste their time with sending them music they don’t need. If they work on a TV show on the CW network, they’ll probably need songs that skew to a younger audience. If the music supervisor you’re contacting mostly works on sports programs, they’re going to need testosterone driven Rock or Hip Hop, not love songs.

If you want to submit Dubstep to a music supervisor, chances are you’ll do well by submitting to supervisors who work on film trailers, because Dubstep works well for the quick cut projects that are common in the Hollywood blockbuster film trailer world.

In any case, it’s key to remember that just like A&R people at record labels, Hollywood’s top music supervisors have very limited time to audition music, and they only want to hear the very best music targeted at their immediate and most pressing needs. Because there are so many free lists of music supervisors, they are getting bombarded with independent songwriters, bands, and artists who want their attention. Those who are best prepared and submit the right kind of music are the few that will get a chance to get their music heard.

The Best Way to Get Your Music Heard…

While free lists of contacts in the music industry are great because they have no cost involved, the truth of the matter is that most people in the music business only want to hear music that comes to them from reputable sources who have already filtered the music before it gets to them. It saves time and trouble, and in today’s world, time is at a premium.

TAXI has been serving record labels, music publishers, and music supervisors for more than twenty years. The reason they come to TAXI to find the best indie artists, songwriters, and composers is because the music we submit to them is always pre-filtered to fit their exact needs at any moment in time.

As a matter of fact, TAXI publishes music Industry Listings that are updated lists of exactly what people in all facets of the music business need every day. Thousands upon thousands of songwriters, artists, and composers have been successful using TAXI. Click here to see their success stories in their own words.

Click here to learn how TAXI can help you target your music submissions better than just using a free list of music industry contacts!

Want to see what record labels, music publishers, and Film and TV music Supervisors need right now? Click here!

“How do I get my music heard?” asked the caller. If I had a nickel for every time a songwriter, artist, band or composer has asked me that question, I could retire! Truthfully, it’s not a great question because it’s so ambiguous. The people who ask the question would get a much better answer if they asked a more specific question.

Here are some examples:

• “How do I get my music heard by an A&R person at a record label?

• “How do I get my music heard by a publisher?”

• “How do I get my music heard by a Film or TV music supervisor?”

• “How do I get my music heard by somebody who books bands?”

• “How do I get my music heard by people who would be interested in buying it?”

Even those questions aren’t really specific enough. Don’t you want to know what kind of music they’re talking about? After all, a music supervisor working on a soap opera is probably not looking for Death Metal so much as singer/songwriter tracks, right? A little common sense goes a long way!

Marketing Your Music Starts with Common Sense

If you’re looking to market your music to the public, the question might be, “Where is a good place to market music from singer/songwriters?”

The more specific you are in your question, the more narrowly focused the answer is going to be.

Let’s take the example of a band that wants to get their music heard by an A&R person at a major record label. The question would be, “How do I get my music heard by an A&R person at a major record label?”

If you’re really on top of your game, you’d be even smarter to be more specific and ask, “How do I get my music heard by somebody who works in the Pop genre at a major record label?”

Getting Film and TV placements has become all the rage, yet most musicians don’t take the time to actually watch the shows and take notes as to what kind of music the shows generally use. The road map is staring them in the face!

Don’t submit Country songs to a show that primarily uses twenty-something hipster, Singer/Songwriter music. And the question that works as the corollary to this is, “How do I get my music to music supervisors who are looking for Singer/Songwriter tracks?”

The next time you’re ready to ask, “How do I get my music heard?” give it some thought and frame your question to be more specific. You’ll be much happier with the answers you get and much more successful in getting your music to the right people!

“What Are Film & TV Music Supervisors Looking For?” Songwriters, artists and especially composers ask me that question all the time. I’m going to give you the answer in a minute. Be forewarned, you might not take me seriously because it’s so incredibly easy!

Remember when your parents told you not to watch too much TV because it kills brain cells? Well, that might be true for the average person, but maybe not for musicians who want to know what Film and TV Music Supervisors are looking for. It might even be, well… downright educational.

There’s no better way to figure out what kind of music the supervisors need than to watch and hear what kind of music they actually use! I’ve been preaching this for years, but very few people seem to have listened. The success of those who have listened has been obvious.

The road maps are out there, and there are clearly different maps for different destinations. Reality TV tends to have its own sound, dramas have another, comedies another and so on. All you really have to do is turn up the volume a bit, listen past the dialog and take notes. Yes, I said take notes!

I know, I know… you thought you had finished school. Well, I promise you this education will be more fun than high school even was, and I guarantee there aren’t any bullies in the hallways waiting to stuff you in a locker.

Set aside just one hour per night to do your “homework.” Make sure you watch at least two of each type of show or movie and write your research down.

How many instrumental cues overall? Did any similarities pop out? Which genres? Instrumentation?

How many tracks were songs with lyrics? What subjects were the lyrics about? Which genres? Male or female vocals predominant?

What types of scenes did each play in? How long did each piece run?

Was the music in the clear or under dialog? Was it a background piece, did it appear to come from a source (like a jukebox in a bar scene), or was it featured performance (like a band playing in a bar) with no dialog over it?

Was the music current sounding or did it sound like it came from a particular time period like the 70s?

After doing this for a couple of weeks, you’ll have enough data build a spreadsheet and probably start to see some patterns forming. The trick is to find the patterns and types of music that best match your skill set. In other words, if you’re a little weak at writing lyrics, then maybe you’d be better off concentrating on instrumentals.

Common sense, right? Sometimes those things are easier to see when somebody else points them out. The next time you wonder what Film and TV Music Supervisors are looking for all you need to do is go watch some TV to figure it out.

You can also sign up to get FREE updates of TAXI’s Industry Listings so you can see exactly what TV and Film Music Supervisors are looking for every two weeks.

Good luck!

TAXI founder Michael Laskow interviews Networking in the New Music Business author Dan Kimpel about presenting yourself as a professional in the music business.

Record labels, music publishers, production music libraries and music supervisors haven’t traditionally accepted music submissions directly from songwriters, artists and composers. Unsolicited music was unfiltered, often a waste of their time, and rarely targeted to fit their needs.

TAXI changed all that starting in 1992. It was the first company of its kind – a true game-changer for independent musicians – TAXI has been the industry leader ever since.

I just got off the phone with a Film and TV composer from Dallas, Texas who inspired me to write this. He said, “I’ve been to your website and the websites of three other companies that look like they do the same thing and I don’t see any huge differences.” Maybe I’m not doing a great job of communicating exactly how TAXI is different and better than our competitors.

Immediately after finishing the phone call with the composer, I went to TAXI.com and confirmed that he was absolutely right! Our Website doesn’t do a great job of telling you why TAXI is better and different. Blogging about those differences seems like the quickest way to get the word out. Here goes!

• TAXI offers a Money-Back Guarantee.

None of the other companies have a guarantee at ALL!

• TAXI gives you TWO FREE tickets to a Best-In-Class convention for songwriters, artists and Film & TV composers.

None of the other companies do.

• TAXI guarantees that every song you submit will be heard by a TRUE industry professional specializing in the genre of music you submit.

None of the other companies do.

• TAXI gives you detailed feedback on your music from heavy-duty music industry professionals.

Other companies do not.

• TAXI only presents you with opportunities to submit your music to top shelf, pre-qualified companies.

Other companies do not. In fact, some of the other companies split your submission fees with the company or individual running the “listing.” That could encourage them to run a “listing” just to make money from their cut of the submission fees, whether or not they actually need the music.

• TAXI has multi-decade long relationships with executives from nearly every Major Record Label, Top Music Publishers, and hundreds of Film and TV Music Supervisors and publishers who specialize in Film and TV music.

None of the other companies can say that.

• TAXI has successfully helped thousands of songwriters, artists and composers get record deals, publishing deals and Film and TV music placements since 1992.

None of the other companies can say that.

• TAXI fosters transparency by providing its members and the general public with a public forum where they can post unedited comments. We’re not afraid of the truth!

None of our competitors have a public forum. Some had them, but took them down.

• TAXI is a member in good standing with the Better Business Bureau and we’ve enjoyed an Excellent rating during our entire tenure.

None of the other companies can say that.

But let’s talk about you and your situation. If you’ve got the time and the know-how, you can often submit music to the music industry yourself.

Ten Steps to Submit Your Music to Record Companies,

Publishers and Music Supervisors.

Step One:

• Identify the type of artist or songwriter you are; Rock, Pop, Country, Singer-Songwriter, Urban, etc.

Step Two:

• Research which companies typically sign artists or use songs in the genre you fall under.

Step Three:

• Identify the person (s) at the company who signs the type of artist you are or uses the genre of songs you write. Don’t waste your time pitching your material to people or companies who are not in your genre. They have no use for your music, and even if they love it, they’re not the right people for you if they don’t work with your genre.

Step Four:

• Find the phone number or email addresses for the people you’d like to pitch your music to. Organize a database or spreadsheet with all the contact info for the record labels, publishers and music supervisors by category. Systematically cold call or email them and request permission to submit music to them.

Step Five:

• When submitting your music to them, make sure to be brief and concise. They’ll be more likely to listen if you’re direct, to the point and give an accurate description of your style when you submit your music.

Step Six:

• Don’t just make one submission of your music and wait to hear back before you make more. Keep identifying new targets and systematically submit music every day of the week. The faster you submit your music, the more likely it is that you’ll make that one submission that gets somebody in the music industry excited.

Step Seven:

• If Country is your genre, don’t submit your music to New York or LA record labels or publishers. If you are a Film composer, chances are you’ll do best by submitting your tracks in LA and maybe New York. In other words, use common sense when making your music submissions. It will save you lots of money and get a better result.

Step Eight:

• Be very patient and accept reality! Most people will not give you permission to submit music to them. Most music industry executives are not sitting at their desk anxiously awaiting your submission. What is crucially important to you is just another person submitting music to them.

Step Nine:

• Don’t pester them once you’ve submitted your music. You’ll only make them hate you. If they love your music, they’ll contact you. If they don’t love the music you submitted, you will probably never hear from them. They’ve got better things to do than tell you why they didn’t love your music and what you can do to make it better. If you do get a chance to ask them why they didn’t like it and what you can do to improve, they’re likely to refer you to TAXI.

Step Ten:

• Write more songs and record more music. Getting a record, publishing or Film/TV placement isn’t typically a one shot effort. Most industry pros would tell you that it took them YEARS of doing exactly what I’ve spelled out in steps one through nine. Don’t give up to quickly. It’s almost always the person who hangs in the longest that gets the reward!

Whether you were there to learn more about getting a record deal, placing your music in films and TV shows, or composing for video games, it was all there for the taking at TAXI’s Road Rally last weekend. What did our members think of it?

From our forum:

There is no way I could possibly ever put into words just how much this Rally, my 2nd one, meant to me. Saying “Thank You” just doesn’t seem to be enough. I’m still humbled and honored to have been given the Inspiration Award. It’s going to get a prominent placement in my studio for sure! My wife was just as excited about it as I was.

For anyone who’s reading this and wasn’t able to make it to the Rally yet, let me encourage, if you’re serious about your musical career, whether it be an artist or film & tv composer, stop reading this right now and start putting a plan together as to how you can make it to next year’s Rally. You’ve got nearly a year left to save up the money for the airfare and hotel. Remember, the event itself is FREE. I PROMISE you, if you’re serious about your career and you’re willing to invest the time & money it takes to be successful, then there is no better investment you can make as far as I’m concerned than to attend the Road Rally.

I don’t get paid to say that, nor do I need to get paid to say it. TAXI works and the Road Rally is a HUGE part of the picture. I’ll say it again, if you’re serious about your career, and I mean TRULY serious, then do what you have to do to make it next year. The amount of information you can learn, the connections you can make, and the opportunities you will have to GIVE BACK are truly priceless.

- Big Blue

Two of the weekend’s highlights were Hit Songwriter/Producer/Artist Jeffrey Steele being honored with TAXI’s Lifetime Achievement Award and his performance that followed and Hit Songwriter/America Idol judge/Warner Bros. Records V.P.of A&R Kara DioGuardi doing live makeovers of TAXI members Robyn Newman, Chase Thompson and Anthony Snape. To see more photos and highlights click here!

Jeffrey Steele, TAXI's Lifetime Achievement Award honoree performs a medley of his hits after receiving his award.

American Idol judge and Hit Songwriter/Producer, Kara DioGuardi enjoys TAXI member Anthony Snape's inspired performance at TAXI's convention.

Major Labels, Indie Labels, Pop Labels, Rap Labels, Christian Labels, and Country Labels are actively looking for new artists every day.

It’s easy to think that songwriters and artists can make it on their own with all the great self-promotional tools and opportunities on the Internet. But looking at this week’s  Billboard Top 100 Chart, I can’t find a single band or artist that has become successful on their own using the Internet as their only form of promotion. Yes, the Internet is a large piece of the music promotion puzzle, but it’s a piece, not a panacea.

Companies that sell music promotion tools and advice are cropping up everywhere you look. Can they help? Certainly some of them can, but as part of an artist’s overall marketing strategy. I have yet to see any music-marketing tool or music promotion plan that’s a magic bullet that by itself will deliver stardom on a silver platter.

Taylor Swift, Lady Gaga, Beyonce, Breaking Benjamin, Black Eyed Peas, Foo Fighters, Weezer and virtually all of the other artists I just looked at on Billboard.com have found fame and built their careers in the music business doing it the old fashioned way – writing or finding hit songs and signing with record labels.

Sure, it’s possible to have a video that goes viral on YouTube and drives sales on iTunes and other music download sites. But those events are few and far between. If you thought the odds of getting signed by a record label were slim, try and name ten acts that have had Billboard, chart-topping success based on the Internet alone.

The Sick Puppies were exposed to millions of people worldwide when their song, All the Same, was used in the massively popular Free Hugs videos. But they didn’t hit the Billboard charts until they had a veteran artist manager and Virgin Records behind them as their record label. Maybe that’s the magic formula for music promotion and marketing – simply create a video that goes viral on YouTube. That’s easy, right?

But the Sick Puppies are certainly an exception, and far from the rule. Even with millions of people listening to their song every day, exposure on Oprah, and just about every other media outlet worldwide, they still recognized that they needed a record label to take them to the next level.

How long have you been on MySpace? How about iTunes? Twitter? Facebook? How many sites do you have your music or your musical “brand” on altogether? How long have you been working the Internet music promotion thing with no substantial results? Is there a lesson to be learned?

Look again at the artists on the Billboard charts, and I think you’ll agree that there is a huge lesson staring us all in the face. Those artists are all signed to record labels. Illegal downloading may be killing the labels, but it’s been a slow death. More than ten years after Napster sprang up and illegal downloading began, Major Record Labels and top Independent Record Labels still look like a pretty smart option until somebody comes up with that magical silver bullet for artist promotion that millions of bands, artists, and songwriters have been waiting for.

Michael Laskow is the founder and CEO of TAXI, the world’s leading independent A&R company. He is also a multi-platinum engineer, record producer, and lover of great songs and talented artists.

TV Music Licensing pays songwriters and composers differently than Film Music Licensing does. Most songwriters don’t know that, and they ask me the question pretty frequently! The short answer is “yes, it pays differently,” in the U.S.

In the United States, composers of scores, background music and featured songs do NOT get paid when the music is played in a movie theater. In other words, there’s no back end, no performance royalty for music played in theaters. But there IS a performance royalty for theater play in many, if not most other countries.

So, while you won’t get an ASCAP, BMI or SESAC check for U.S. screenings of a movie with your music in it, you WILL get a check from your Performance Rights Organization months down the road from screenings outside of the U.S. Those checks are often slow in coming, as they need to go through the accounting systems of the foreign PROs, then go through the accounting system of your U.S. PRO.

BUT, you WILL get paid for your music if it’s in a Film that airs on a TV network in the U.S., so all is not lost. If you have music that ends up in a film that’s a huge hit, and gets tons of play on major and cable networks, month after month, year after year, you will see some nice checks hit your mailbox from those.

I’ll get into the difference between pay scales for music in cable vs network shows in another blog post. That’s a complicated matter and will need more time than I’ve got at the moment.

Talk to you soon,

Michael

Dear Passengers,

How much effort is enough? How do you know when you’ve given the music business your best shot and it simply wasn’t enough?

I saw this very issue debated on our forum. Somebody was ready to give up on songwriting because he felt that he had given it all he had, and the wall was too high for him to get over. I had three reactions to what he had written.

1) He was frustrated and wanted his friends on the forum to talk him out of quitting.

2) How badly did he really want to be in the music business?

3) How much effort had he really given it?

Showing up is not enough.

Joining TAXI, making a dozen submissions and going home with your tail between your legs is not a path to a music career. Setting up a MySpace page and racking up 2,147 fake friends is not enough. Hanging out on Facebook from your cubicle at work is not enough. Sending out a few Tweets about your show on Friday night is not enough.

Yes, the tools are there for the taking, but it’s relentless effort that wins the day. You already knew that. So did the guy trying to get talked out of quitting the music business.

Yes, Facebook, MySpace, Twitter and all the other tools save you printing and postage costs while building a fan base. But your songs still have to be great. Not good enough, but great! That takes focus, work and time.

Yes, TAXI brings a hundred opportunities for your music right to your computer every month, but your music still has to be great. Not good enough, but great!

Yes, the tools make it easier that it has ever been before, but they don’t mean that you get to become a successful songwriter with less effort. It means you can accomplish more in the same amount of time.

If you use those tools to get more done per hour and treat your music like a full-time job, then you can succeed in the music business. You get to determine your own timeline. You have more control than you might want to admit. If You don’t succeed, you can really only blame yourself.

Want to know how I know that? Read about Diane Warren, then come back and carefully comb through our Music Industry Listings to find a path for your talent.

Talk to you soon,
Michael