“How do I get my music heard?” asked the caller. If I had a nickel for every time a songwriter, artist, band or composer has asked me that question, I could retire! Truthfully, it’s not a great question because it’s so ambiguous. The people who ask the question would get a much better answer if they asked a more specific question.

Here are some examples:

• “How do I get my music heard by an A&R person at a record label?

• “How do I get my music heard by a publisher?”

• “How do I get my music heard by a Film or TV music supervisor?”

• “How do I get my music heard by somebody who books bands?”

• “How do I get my music heard by people who would be interested in buying it?”

Even those questions aren’t really specific enough. Don’t you want to know what kind of music they’re talking about? After all, a music supervisor working on a soap opera is probably not looking for Death Metal so much as singer/songwriter tracks, right? A little common sense goes a long way!

Marketing Your Music Starts with Common Sense

If you’re looking to market your music to the public, the question might be, “Where is a good place to market music from singer/songwriters?”

The more specific you are in your question, the more narrowly focused the answer is going to be.

Let’s take the example of a band that wants to get their music heard by an A&R person at a major record label. The question would be, “How do I get my music heard by an A&R person at a major record label?”

If you’re really on top of your game, you’d be even smarter to be more specific and ask, “How do I get my music heard by somebody who works in the Pop genre at a major record label?”

Getting Film and TV placements has become all the rage, yet most musicians don’t take the time to actually watch the shows and take notes as to what kind of music the shows generally use. The road map is staring them in the face!

Don’t submit Country songs to a show that primarily uses twenty-something hipster, Singer/Songwriter music. And the question that works as the corollary to this is, “How do I get my music to music supervisors who are looking for Singer/Songwriter tracks?”

The next time you’re ready to ask, “How do I get my music heard?” give it some thought and frame your question to be more specific. You’ll be much happier with the answers you get and much more successful in getting your music to the right people!

“Is TAXI Worth it? Is TAXI REAL or is it a Scam?”

I saw that question posted on a forum about an hour ago. I’m not sure why people are still asking that question after nearly 19 years in business and thousands of success stories on the Internet. I know that some of our less than scrupulous competitors create fake posts to make themselves look better. I know that we have some sour grapes folks out there who make it their business to denigrate TAXI as a form of retribution because their music didn’t make the grade.

What I don’t understand is why more people don’t just check out our forum and ask our members if they are having success with TAXI. The evidence is overwhelming!
These are just a few of the thread starter titles on our TAXI Success Stories forum. BTW, all of the forum posts are in the members’ own words and unedited:

• TV theme & 450+ placements… // Thank you!
• Over 90 placements, a TV Theme song and now a “Go To Guy”
• First check from a deal through TAXI
• YET ANOTHER TAXI PIECE, ENDS UP IN AN AD CAMPAIGN

“Each day it seems like I’m one step closer to making this dream of being a full-time composer a reality so I just wanted to say THANK YOU again to Michael and the rest of the TAXI staff for all they do.” Barry French

“Fall of 2009 I had my first deal because of a TAXI connection and signed with a producer who, among other things, supplies music for several day time talk shows. Some few months ago I landed the theme for one of those shows together with my friend and colleague David John. We got to write a lot of additional music for the show as well and within the first two months of the show airing we have had over 450 placements total. It just keeps growing.” Lydia Ashton

If you’ve been on the fence about joining TAXI, then you really need to look at this forum and hear the success stories directly from our members” mouths. You’ll quickly find out that TAXI is most definitely worth it!

“What Are Film & TV Music Supervisors Looking For?” Songwriters, artists and especially composers ask me that question all the time. I’m going to give you the answer in a minute. Be forewarned, you might not take me seriously because it’s so incredibly easy!

Remember when your parents told you not to watch too much TV because it kills brain cells? Well, that might be true for the average person, but maybe not for musicians who want to know what Film and TV Music Supervisors are looking for. It might even be, well… downright educational.

There’s no better way to figure out what kind of music the supervisors need than to watch and hear what kind of music they actually use! I’ve been preaching this for years, but very few people seem to have listened. The success of those who have listened has been obvious.

The road maps are out there, and there are clearly different maps for different destinations. Reality TV tends to have its own sound, dramas have another, comedies another and so on. All you really have to do is turn up the volume a bit, listen past the dialog and take notes. Yes, I said take notes!

I know, I know… you thought you had finished school. Well, I promise you this education will be more fun than high school even was, and I guarantee there aren’t any bullies in the hallways waiting to stuff you in a locker.

Set aside just one hour per night to do your “homework.” Make sure you watch at least two of each type of show or movie and write your research down.

How many instrumental cues overall? Did any similarities pop out? Which genres? Instrumentation?

How many tracks were songs with lyrics? What subjects were the lyrics about? Which genres? Male or female vocals predominant?

What types of scenes did each play in? How long did each piece run?

Was the music in the clear or under dialog? Was it a background piece, did it appear to come from a source (like a jukebox in a bar scene), or was it featured performance (like a band playing in a bar) with no dialog over it?

Was the music current sounding or did it sound like it came from a particular time period like the 70s?

After doing this for a couple of weeks, you’ll have enough data build a spreadsheet and probably start to see some patterns forming. The trick is to find the patterns and types of music that best match your skill set. In other words, if you’re a little weak at writing lyrics, then maybe you’d be better off concentrating on instrumentals.

Common sense, right? Sometimes those things are easier to see when somebody else points them out. The next time you wonder what Film and TV Music Supervisors are looking for all you need to do is go watch some TV to figure it out.

You can also sign up to get FREE updates of TAXI’s Industry Listings so you can see exactly what TV and Film Music Supervisors are looking for every two weeks.

Good luck!

Jeff Greenleaf shows up in the Success Stories section of our Forum quite often. Want to know how he’s used TAXI to build his fast-growing success?

This may be the single BEST way to understand EXACTLY what Broadcast Quality Recordings are. TAXI’s Michael Laskow gives great explanations and plays some tracks that make the term “Broadcast Quality” crystal clear. You’ll discover that you probably have Broadcast Quality tracks in your catalog right now!

It’s a new year, but I’m going to revisit a topic from last year… any year for that matter.

Can you record Broadcast Quality Music if you have a limited home studio? Yes, but it depends what you’re recording. If you’re trying to do big, lush Orchestral tracks, you’re going to need outstanding virtual instruments or samples and lots of tracks.

If however, you want to start out with some simple ideas that can and very well should get some Film and TV placements, you’ll be surprised by how little recording gear and instrumentation you can get by with.

Imagine a chase scene in a Dukes of Hazard type show. Can’t you just hear a Jew’s harp melody and a washboard percussion track? How hard would that be to record? Just about any microphone would work fine, but I’d recommend a Shure 57. Everybody has one, they’re pretty cheap and they handle a lot of level, which I’m sure you’ll get from that washboard!

Bang out a simple “Hillbilly” melody and rhythm, lay down two minutes and give it a buttoned ending, and bammo, you’re good to go! Make sure you’ve got nice, healthy levels while recording and get a good blend while mixing and you may have just created a contender for a Production Music Library and eventual placement in a TV show or movie.

Want to try another? How about a scene in biker flick? Imagine a hot, dusty scene outside of a biker bar in Noweheresville, Nevada. The head of the biker gang just came out the front door, only to notice his 1964 Harley had been knocked over and is on its side, spilling gas.

I’d go for a haunting slide guitar part combined with a distorted harmonica to add some tension.

Want to hear a great example of exactly this type of track? Here’s one done by TAXI member Jeff Greenleaf. It recently got a TV placement in MTV’s Nitro Circus. Here’s his forum post about the placement and a link to the track.

Harmonica on Nitro Circus

I just heard 2 of my harmonica/slide guitar songs on MTV’s Nitro Circus episode 9 (season finale)!
They played both songs in entirety, which was very cool.

I’ll attach the songs and if you want to watch the episode it’s in beginning of part 2 (from 5:27-6:14 and then 6:40-7:10).

Songs: http://www.reverbnation.com/tunepak/2163400

Video: http://www.mtv.com/videos/nitro-circus- … list.jhtml

Happy Holidayz!

And then there is this little beauty! TAXI member Bob Mete had a solo piano track (that he wrote thirty-five years ago!) licensed by a major fragrance company for an entire year on a worldwide basis. The licensing fee alone on this was $15,000. Go Bob!

Yes, the licensing fee was $15,000 for a solo piano piece! Can you record a solo piano piece and make it sound good in your home studio? Read Bob’s story here.

I hope I’ve inspired you to get off your tush and start listening to more TV to see how many simple tracks are used every day. They’ve got to come from somebody, and that somebody might as well be you!

TV Music Licensing pays songwriters and composers differently than Film Music Licensing does. Most songwriters don’t know that, and they ask me the question pretty frequently! The short answer is “yes, it pays differently,” in the U.S.

In the United States, composers of scores, background music and featured songs do NOT get paid when the music is played in a movie theater. In other words, there’s no back end, no performance royalty for music played in theaters. But there IS a performance royalty for theater play in many, if not most other countries.

So, while you won’t get an ASCAP, BMI or SESAC check for U.S. screenings of a movie with your music in it, you WILL get a check from your Performance Rights Organization months down the road from screenings outside of the U.S. Those checks are often slow in coming, as they need to go through the accounting systems of the foreign PROs, then go through the accounting system of your U.S. PRO.

BUT, you WILL get paid for your music if it’s in a Film that airs on a TV network in the U.S., so all is not lost. If you have music that ends up in a film that’s a huge hit, and gets tons of play on major and cable networks, month after month, year after year, you will see some nice checks hit your mailbox from those.

I’ll get into the difference between pay scales for music in cable vs network shows in another blog post. That’s a complicated matter and will need more time than I’ve got at the moment.

Talk to you soon,

Michael

Learn how to make Broadcast Quality Recordings and Tracks at TAXI’s Road Rally, November 5th-8th..

How to Choose the Right Music Licensing Companies

It seems like so many songwriters and artists have given up on the dream of getting a record deal with major record label. Flying around on private jets and trashing hotel rooms is a dream now long forgotten. Film and TV placements are the new “record deal.”

Most musicians don’t know how to choose the right music licensing company or companies, because they haven’t done their homework yet. They haven’t learned how to know which company has the best chance of getting them a film or TV placement period, and they often have no idea which company has the best track record for making the most money for the songwriters ad artists they work with.

Truth be told, it’s not all that hard to set up a web page that looks great, add a database that hosts music, post up a couple of success stories (true or not), and bammo, you’re in business as a music licensing company! Doesn’t matter if you’re in the cow pastures of Wisconsin, the heart of Hollywood, or the plains of Africa. Nobody does due diligence any more. “If they’ve got a cool web page, they must be real!” Uh-huh!

Things to watch out for:

Open submissions — Not ALL companies that allow any old Tom, Dick or Harry to submit to them are schlock shops, but many are. Accepting music from any and everybody seems appealing at first, but it also means that the music supervisors and music editors are going to hear a lot of mediocre music (at best), and quickly leave the site with nothing in hand.

Rating and filtering by fans and competing musicians — Music supervisors want filtered music. They want only the very best music. In many cases (but not necessarily all), music that has been selected or filtered by competing songwriters or artists doesn’t stand up to the quality of music that has been pre-screened by real music industry professionals. Why? Two reasons: The musicians doing the filtering have never worked at a music supervision company, a film company, a TV production company, a record company, or a Film or TV publishing company. They simply don’t know how high the bar is set. They also may not know that just because they personally like a particular song or instrumental track, it doesn’t mean that it will work well for TV or film music companies.

The second reason is that some less than ethical people will “vote down” the competition. It’s become somewhat common for musicians who want their music to rise will ask fans, friends and family members to visit the music web sites that have “contests,” to give them high scores and give the competition low scores.

Companies that are too quick to accept music into their catalogs – There are companies who will sign almost anything. even though the deals are often non-exclusive, it can be a sign that the company is just trying to fatten the catalog or music library for a later sale, and is more interested in quantity, not quality.

Companies that don’t have solid, long-term relationships with the industry — Music supervisors have go-to people that they’ve worked with for years. They trust their ears. They know they can rely on them for great music. If you can’t find solid evidence that those relationships exists at te company you’re about to sign with, you might want to keep looking and find a company that does!

If you’d like to lean more about how to get started licensing your music through production music libraries and how to pick the right film & TV licensing companies for your music, watch this series of short videos I did with Matt Hirt. Matt is a long-time TAXI member, and through diligent work, persistence and getting his music picked up by the best music licensing companies (mostly through TAXI, if I can be so immodest)  he’s created an income that any songwriter, artist or composer would be happy to have.

Watch the video. I promise you’ll learn just about everything you need to know about music licensing in a very short time.

Enjoy!

Michael

Film and TV Music Licensing Opportunities For Independent Musicians

Running opportunities for Film and TV placements in our Music Industry Listings back in 1992 made me the laughing stock of the music business. It was unheard of for Indie artists and songwriters to get their songs placed in network TV shows or better yet, feature films put out by major Hollywood studios back then.

Nobody seemed to know much about Production Music Libraries (which are Film & TV music publishers) - what they did, how they worked, or what kind of music they needed to license to TV or Film productions. I knew because at one point in my career I managed the largest audio post-production studio on the planet, and we used tracks from the best Production Music Libraries every day.

We used them for background music on TV shows and commercials. We used library tracks under voiceovers for radio spots. We licensed music from Production Music Libraries for Industrial Videos… you know, those cheesy videos that widget manufacturers and big pharmaceutical companies put out.

The point is, it just wasn’t cool to license your music for anything but records. Indie musicians and major label artists all turned up their noses at the very thought of having their music in a TV show or movie.

Funny how all that’s changed! Now, even the Rolling Stones and the Beatles will license their music for film, TV and video game projects. Major labels are more than happy to license music from their acts for TV shows, simply to get some exposure.

And who do you think was one of the earliest pioneers of helping Indie artists, bands and composers license their music? Yes, TAXI, the company that everybody in the music business laughed at. Trust me, they are definitely not laughing any more.

As a matter of fact, hundreds of companies have tried to imitate what TAXI does, but they all lack one very critical element - human ears. TAXI filters the music companies ask us to find. We use industry experts under our roof to find the very best. While the music supervisors like using music from Independent artists and songwriters, they don’t want to search a database full of less than wonderful music.

It takes more than a website and a database full of mediocre music to get the job done well.

That’s exactly why I created TAXI, and that’s why we are still the world’s leading independent A&R company. People from the TV, Film and Music industries don’t have the time to filter. We do it for them. We give them what they ask for. We give them what they need. We give them top notch music from the very best Indie artists, songwriters and composers.

The irony in all of this was best demonstrated when I asked an A&R person from Interscope Records this question during our annual, members-only convention, the Road Rally, last year, “What do you think is the best thing the people in this audience can do to get on your radar? Where do they start getting your attention so you’ll sign them to a record deal?”

The answer he offered up? “The best thing you can do is try to get your music placed on a TV show or in a movie!”

Wow, seventeen years later and TAXI is finally cool. That A&R person was right of course. Getting your music placed in TV shows and Films is just as much about the exposure as it is about the money. And if you do it persistently, and for a period of years, you’ll be able to turn it into a full-time gig because the money can really add up over time.

More specifics about how to make money by placing your music in Films and TV shows in a future blog!